Natural. Clean. Organic.
Brush better with the friendliest vegan, natural, and clean ingredients you recognize—and are superior in cleaning to the chemicals you’re used to.
Many health products have long claimed to be doing good by you, meanwhile packing in chemicals and gunk that are, at best, no good at all. Better & Better nixed all the bad, focusing only on the good, the clean, the organic in all of our products.
For the first time in over 100 years, toothpaste is out of the tube. Our innovative toothpaste pouches use 45% less plastic than traditional tubes and reduce landfill waste by 84%. They flatten completely and are made to really get the toothpaste out.
Natural - Organic - Vegan - Fluoride-Free - EWG Verified